Wednesday, June 9, 2010

Get in the Game! Beautiful 3D Promotional Street Art


The Viral Factory, an awarded digital agency from London, recently had to come up with a creative advertising campaign for the Activision Game BLUR. Their idea: a “collection” of 3D street art works, placed in major cities in Europe, including Berlin, London and Madrid. For this advertising campaign, world renowned artists were asked to “give a hand”. Unfortunately we do not have any statistics regarding how much this promotion action managed to sale so far, but one thing is certain- no one has to worry about the notoriety of the game. The fact that some people interact with the brand in a conscious way can do wonders. What do you think of this idea?

Get in the Game! Beautiful 3D Promotional Street Art

Get in the Game! Beautiful 3D Promotional Street Art

Get in the Game! Beautiful 3D Promotional Street Art

Get in the Game! Beautiful 3D Promotional Street Art

Get in the Game! Beautiful 3D Promotional Street Art


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